by Heather Hurley | May 20, 2026 | Client Management, Marketing Agency
Winning a new client feels great, right? But keeping that client for years is where the real magic happens for your agency’s profitability. The market is crowded, and let’s be honest—your clients have endless options if they feel undervalued. High churn...
by Heather Hurley | Jan 13, 2026 | Client Management, Marketing Agency
If the last year felt like a rollercoaster for your agency, you aren’t the only one holding on tight. In a recent survey, 36% of agency employees identified client churn or unstable revenue as the issue with the most significant impact on profitability over the...
by Heather Hurley | Aug 27, 2025 | Client Management, Marketing Agency
Winning a new client feels amazing — until you realize the real work is just beginning! The client onboarding process can make or break your agency relationship, and without a solid checklist, you’re flying blind. Let’s dive into why client management...
by Heather Hurley | Jul 31, 2025 | Client Management, Marketing Agency, Project Management
Agency owners know the feeling all too well. A client asks for “just one small tweak” that turns into hours of additional work. What started as a simple project somehow balloons into twice the original scope. Sound familiar? Client overservicing is one of...
by Heather Hurley | Jul 8, 2025 | Client Management, Marketing Agency
Building strong agency-client relationships is the foundation of any successful creative agency. Whether you’re running a digital marketing firm, advertising agency, or PR company, the quality of your client relationships directly impacts your bottom line, team...
