by Heather Hurley | Mar 19, 2025 | Deltek WorkBook, Marketing Agency
Client retention is one of the most powerful ways to ensure long-term stability for your creative agency. But here’s the thing—not enough agencies focus on keeping their existing clients happy. Instead, they put all their energy into chasing new leads. Why not flip...
by Heather Hurley | Mar 6, 2025 | Deltek WorkBook, Marketing Agency
Mergers and acquisitions (M&A) are a hot topic in today’s marketing agency landscape. Whether you’re a seller looking to maximize your agency’s value or a buyer aiming to pursue a promising acquisition, the right tools can make all the difference. An agency...
by Heather Hurley | Feb 21, 2025 | Deltek WorkBook, Marketing Agency
How are forward-thinking agencies driving better results, streamlining workflows, and staying ahead of the competition? The answer is simple: artificial intelligence (AI). But using AI isn’t just about sounding futuristic—it’s about taking practical steps to improve...
by Heather Hurley | Jan 27, 2025 | Deltek WorkBook, Marketing Agency
Running a creative or marketing agency is no small task. Between juggling multiple clients, managing project deadlines, keeping an eye on your finances, and ensuring your team works like a well-oiled machine—it often feels like there aren’t enough hours in the day....
by Heather Hurley | Jan 14, 2025 | Deltek WorkBook, Finance & Accounting, Marketing Agency
If there’s one thing that can make or break your marketing agency’s success, it’s having a tight grip on financial management. Sure, the creative side of your work is what clients love, but staying profitable and efficient is what keeps your doors open. This...
by Heather Hurley | Dec 30, 2024 | Deltek WorkBook, Marketing Agency
The start of a new year is the perfect time to reflect, recharge, and set goals for the year ahead. For marketing agencies, it’s not just about growing profits—it’s about improving processes, delighting clients, and staying ahead in a fast-evolving industry....
