by Heather Hurley | Mar 19, 2025 | Deltek WorkBook, Marketing Agency
Client retention is one of the most powerful ways to ensure long-term stability for your creative agency. But here’s the thing—not enough agencies focus on keeping their existing clients happy. Instead, they put all their energy into chasing new leads. Why not flip...
by Heather Hurley | Mar 14, 2025 | Deltek Costpoint, Government Contracting
Government contracting is deeply affected by economic cycles, government shutdowns, and policy changes. The U.S. government’s procurement patterns can shift with new administrations, budget reallocations, or in times of crisis, such as natural disasters or economic...
by Heather Hurley | Mar 6, 2025 | Deltek WorkBook, Marketing Agency
Mergers and acquisitions (M&A) are a hot topic in today’s marketing agency landscape. Whether you’re a seller looking to maximize your agency’s value or a buyer aiming to pursue a promising acquisition, the right tools can make all the difference. An agency...
by Heather Hurley | Feb 26, 2025 | Deltek Costpoint, Government Contracting
For government contractors, ensuring compliance with various federal regulations isn’t just a box to check—it’s the backbone of maintaining trust, winning contracts, and safeguarding sensitive information. Among these critical frameworks is FedRAMP (Federal Risk and...
by Heather Hurley | Feb 21, 2025 | Deltek WorkBook, Marketing Agency
How are forward-thinking agencies driving better results, streamlining workflows, and staying ahead of the competition? The answer is simple: artificial intelligence (AI). But using AI isn’t just about sounding futuristic—it’s about taking practical steps to improve...
