WorkBook Blog
We like to keep our people in the know with business, industry and software updates as they arise. Check out whats new below!
Modern Agency Pricing Strategies Require a Relationship-First Approach
In an industry where budgets and expectations constantly evolve, the traditional models of agency pricing are showing their age. The era of purely transactional relationships is giving way to a more collaborative, relationship-first approach. This...
Agency Best Practices: Building Better Business Pitches
The top problem keeping agencies up at night? New business pitches. According to data from 4A's, 40% of agencies report that working on pitches is a significant source of stress. Let's take a look at some best practice tips to strengthen your...
Resource Management Strategies for Global Agencies
In today's dynamic digital landscape, marketing agencies must efficiently manage resources to stay competitive. Global agencies, in particular, face the unique challenge of balancing diverse teams across multiple time zones and cultures while...
Project Cost Estimation Best Practices for Marketing Agencies
What is Project Costing/Project Cost Estimation? Project cost estimation is the process of estimating the money, time, and resources required to complete a project. It involves analyzing factors such as labor, materials, equipment, and other...
9 Game-Changing AI Tools for Marketers and Ad Agencies
The digital advertising landscape is constantly evolving, and staying ahead of the curve is crucial for marketers and ad agencies. Artificial Intelligence (AI) continues to play a pivotal role in reshaping strategies and workflows. Below, we...
PCI Partners with Ramp to Streamline Clients’ Financial Operations
PCI has built partnerships with various vendors that provide industry-leading solutions. We help our clients succeed by advising them on the right technology at the right price to align with their business needs. One of our partners is Ramp, a...
Three Tips to Improve Efficiency at Your Marketing Agency
Imagine a world where agency operations flow seamlessly from end to end, offering real-time visibility at every step. Picture a reality where task management and time entry are effortlessly integrated, freeing up more time for creativity. Embrace a...
Boost Your Team’s Efficiency with Deltek WorkBook
Are you looking to boost your team's efficiency and streamline task management? Creative and marketing agencies often grapple with managing tasks, tracking time, and optimizing workflows. Fortunately, there’s a solution that can revolutionize the...
6 Strategies to Fill Your Agency’s Sales Pipeline
In today's competitive market, standing out as a marketing agency is crucial for attracting new business. Building a niche, being a lead magnet, focusing on current customers, diversifying the client base, and leveraging networking opportunities...
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