WorkBook Blog
We like to keep our people in the know with business, industry and software updates as they arise. Check out whats new below!
Unleashing the Power of Social Media: Strategic Tactics for Enhanced Engagement
Having a strong presence on social media is crucial for business success, in both B2B & B2C industries. It's not just about posting, but also about having lots of followers and engagement, which can really help your brand grow and how people...
Harnessing the Dynamic Capabilities of Deltek WorkBook for Project Management Excellence
In the fast-paced world of marketing and public relations, managing projects efficiently is not just an advantage; it's a necessity. Staying ahead in this competitive landscape requires a robust solution that can streamline processes, optimize...
Beyond Press Releases: PR Tactics To Amplify Your Marketing Campaign
Wondering how public relations goes beyond press releases? In this blog, we're sharing straightforward PR tactics to help marketers like you enhance their campaigns. Ready for practical tips to step up your marketing game? Let's dive in: Media...
6 Reasons to Implement an Agency Management System
Are you currently struggling to manage your agency's workload due to a mountain of paperwork and inefficient manual processes? If so, you're not alone. Investing in an agency management system can be a...
15 Lessons Learned from 15 Years of Business Leadership
Written by: Marty McGann, CEO at PCI As PCI proudly celebrates its 15th anniversary, I was asked to write a blog on my reflection as a business owner for the last 15 years. Inspired by ESPN, welcome to "15 for 15," where I reveal the top 15...
Overcoming Manual Processes for Agency Operations: The Deltek WorkBook Solution
Marketing and PR agencies know too well how cumbersome manual processes can daunt the usual hustle and bright creativity of their businesses. In the fast-paced world of digital marketing and public relations, agency operations can quickly turn from...
How Deltek WorkBook Streamlines Operations for Smaller Agencies
In the bustling world of marketing and creative agencies, staying ahead of the game is paramount. This can be particularly challenging for smaller agencies that often have to juggle multiple roles and lack the manpower of larger corporations. Enter...
Your Daily Dose of Marketing Wisdom: 8 Must-Subscribe Newsletters for 2024
If you're a newsletter enthusiast, you likely have a designated folder in your inbox overflowing with content from top marketers, brands, and companies around the world. But if you're not yet convinced of the benefits of newsletters; we've got a...
The Power of PR in Your Sales Pipeline
Marketers use the sales funnel to strategically guide potential customers through the stages of buying a product or service, from awareness to conversion. The top focuses on creating awareness for the product or service (TOFU), the middle on...