The Hazards of Agency Burnout
Burnout, caused by chronic workplace stress, can lead to decreased job satisfaction, decreased quality of work, and high turnover. Factors that contribute to burnout in ad agencies include long working hours, tight deadlines, job insecurity, lack of work-life balance, and a toxic work environment. High turnover negatively impacts an agency’s bottom line by increasing recruitment and training costs, decreasing productivity, and potentially damaging the agency’s reputation and client relationships.
Top Tips to Prevent Employee Burnout in Marketing Agencies
Resource planning is essential for managing workloads and preventing burnout in marketing agencies. Agencies must prioritize employee well-being, offer support, and create a positive work culture to prevent burnout and maintain their employees’ mental health. Here are some additional top tips to help you prevent burnout, or you can check out this on-demand webinar on managing work volume:
- Prioritize transparent resource allocation to effectively budget for projects while finding a balance between freelancers and full-time staff.
- Develop project schedules that align with your agency’s resource planning strategy.
- Build a proactive resource management strategy to ensure timely and cost-effective delivery.
Using Technology to Reduce Burnout
The best way to reduce burnout is to start by leveraging an agency management system with built-in tools to streamline scheduling and resourcing. Deltek WorkBook is the leading agency software for improving operations and project management. With WorkBook, you can increase productivity by using job templates and monitoring utilization and productivity metrics in real time. You will be able to make better decisions about resource planning by viewing past metrics and through improved visibility into resource skillsets and availability. Easily adjust tasks and avoid scheduling conflicts through WorkBook’s Project Management module and calendar integration.
Want to find out if WorkBook is the right fit for your marketing agency? Our industry experts at PCI can help you evaluate which modules best suit your specific needs. Contact us today for more information or to schedule a demo.
