by Rebekah Weiner | Sep 20, 2024 | Deltek Marketing, Deltek WorkBook
In an industry where budgets and expectations constantly evolve, the traditional models of agency pricing are showing their age. The era of purely transactional relationships is giving way to a more collaborative, relationship-first approach. This shift not only...
by Heather Hurley | Sep 13, 2024 | Deltek WorkBook, Marketing Agency
The top problem keeping agencies up at night? New business pitches. According to data from 4A’s, 40% of agencies report that working on pitches is a significant source of stress. Let’s take a look at some best practice tips to strengthen your pitches to...
by Rebekah Weiner | Sep 5, 2024 | Deltek WorkBook, Marketing Agency
In today’s dynamic digital landscape, marketing agencies must efficiently manage resources to stay competitive. Global agencies, in particular, face the unique challenge of balancing diverse teams across multiple time zones and cultures while ensuring seamless...
by Heather Hurley | Aug 30, 2024 | Deltek WorkBook, Marketing Agency, Project Management
What is Project Costing/Project Cost Estimation? Project cost estimation is the process of estimating the money, time, and resources required to complete a project. It involves analyzing factors such as labor, materials, equipment, and other expenses to forecast the...
by Rebekah Weiner | Aug 23, 2024 | Deltek Marketing, Deltek WorkBook, Value Added
The digital advertising landscape is constantly evolving, and staying ahead of the curve is crucial for marketers and ad agencies. Artificial Intelligence (AI) continues to play a pivotal role in reshaping strategies and workflows. Below, we explore nine innovative AI...
by Heather Hurley | Aug 16, 2024 | Deltek WorkBook, Government Contracting, Marketing Agency
PCI has built partnerships with various vendors that provide industry-leading solutions. We help our clients succeed by advising them on the right technology at the right price to align with their business needs. One of our partners is Ramp, a financial management...
