WorkBook Blog
We like to keep our people in the know with business, industry and software updates as they arise. Check out whats new below!
The Power of PR in Your Sales Pipeline
Marketers use the sales funnel to strategically guide potential customers through the stages of buying a product or service, from awareness to conversion. The top focuses on creating awareness for the product...
Influencers of Insight: 5 Social Media Accounts You Must Follow
Keeping up is crucial in the ever-changing and exciting digital marketing world. Social media influencers and thought leaders can serve as your compass, helping you navigate trends, algorithms, and consumer...
Tips for Increasing Project Visibility at Small Agencies
How can a boutique agency with a smaller staff juggle project visibility on top of the day-to-day labor of executing work? Read on for three straightforward tips to help you improve your agency’s project...
Unveiling the Impact of ChatGPT: A Breakthrough for Boutique Digital Marketing Agencies
In the dynamic landscape of modern digital marketing, the emergence of ChatGPT has brought forth more than just buzz and curiosity. More and more agencies are adopting the AI tool for brainstorming and once...
What is Project Visibility and Why it Matters in Deltek WorkBook
In the world of marketing agencies, staying in control of your projects means everything. It's the difference between success and a spiraling chaos of missed deadlines and unhappy clients. This is where the...
Cosmic Marketing Careers: Finding Your Ideal Agency Role Based on Your Zodiac Sign
In the vast galaxy of marketing careers, each zodiac sign possesses unique qualities and characteristics that influence their ideal role. Just as the stars align to guide us, let's explore how your zodiac sign...
Looking Through the Lens of Love: 5 Great Valentine’s Day & Galentine’s Day Marketing Campaigns
Valentine's Day is approaching, and with it comes candy, cards, and tons of marketing campaigns. In recent years, the emergence of Galentine's Day and Single’s Day has introduced new themes to the Valentine’s Day marketing landscape, with companies...
Understanding Data Boards and Dashboards in Deltek WorkBook
Data is the heart of decision-making for modern marketing and PR agencies. With the barrage of metrics and campaign analytics that professionals face daily, tools that can organize and present data in a digestible format become invaluable. Enter...
How Three Marketing Agencies Achieved Operational Excellence
In the fast-paced world of marketing and advertising, agencies need to be on top of their game when it comes to project management. Efficient workflows are crucial when managing multiple clients, campaigns, and teams. In this blog, we explore how...
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