In today’s competitive market, standing out as a marketing agency is crucial for attracting new business. Building a niche, being a lead magnet, focusing on current customers, diversifying the client base, and leveraging networking opportunities are all essential strategies for agency growth. Additionally, an agency CRM can streamline customer and sales pipeline tracking for improved client management. Read on for our top tips to solidify your agency’s position in the market and attract a broader range of clients.
Build a Niche
Building a niche is not just about standing out, it’s about confidently asserting your agency’s unique position in the market. By identifying a particular niche or audience whose needs are unmet by other agencies or by showcasing your agency’s unique skills and strengths, you can more easily attract new business. Remember, the most effective way to reach potential clients is by confidently showcasing what you can offer compared to your competitors.
Be A Lead Magnet
Have you ever heard the phrase “you catch more flies with honey than vinegar”? The same is true for finding new clients. Demonstrating your agency’s expertise and emphasizing your strengths will likely attract more attention from potential clients. Remember that this may require sharing some knowledge for free, but by establishing your thought leadership, you are also building trust, making it easier for prospects to reach out to you.
Focus on Your Current Customers
Word of mouth is one of the most effective ways to generate new business. Take some time to focus on your existing customer base. How can you ensure that they are happy with the work your agency is doing? Make every effort to ensure your customers are so pleased that they will enthusiastically refer you to their friends. Additionally, ask your customers for feedback. Is there anything that you could be doing better? Are there any additional services you could offer to meet their needs?
Diversify Your Client Base
Consider looking at your current client base. Are there commonalities in terms of company size or industry? If most clients fall within a specific category, it might be a good time to explore other areas. Are there similar industries where you can use your existing work to demonstrate your agency’s expertise? Can you create a smaller package to attract smaller companies, or does your agency have the capacity to expand and serve larger enterprises?
Distribute Networking Opportunities
In today’s increasingly online world, there are more ways to connect with people than ever. If you’re uncomfortable attending in-person networking events, you could focus on networking online. Take a look within your agency and tap into your employees to your resources in various forms of outreach.
Track the Data: Use an Agency CRM
Last but certainly not least, take a hard look at how you track your customers and sales pipeline today. By leveraging agency management software, you’ll be able to track detailed information about each of your existing customers, making it easier to stay on top of projects and keep your clients happy. A robust CRM will also make it easier to gain visibility into your current pipeline, monitoring the average deal size and looking at the status of each opportunity. The CRM module in Deltek WorkBook is built with the specific needs of marketing agencies in mind. Want to find out how to leverage the capabilities of a CRM for your agency? Contact us today; we’d be happy to help you assess how WorkBook can meet your agency’s needs.
