Marketing campaigns play a crucial role in promoting products, services, and brands, and the success of those campaigns is most often determined by the number of leads or sales generated. But marketing isn’t the only way to get a message out -...

We’ve reached Part 3 of our three-part series on agency resource management essentials. In Part 1, we covered tips on resourcing current projects, and in Part 2, we looked at the reports and forecasts to improve profitability. Now in Part 3, we’ll...

In Part 1 of our Agency Resource Management Essentials series, we covered the importance of resourcing your current projects. Once you’ve got the resources for all current work pinned down, it’s time to start looking at the data to check on overall...

Economic headlines have been doom and gloom for months. Agency leaders like yourself may be getting nervous as you read about rounds of layoffs in multiple sectors. While you may worry about clients tightening budgets or canceling projects, there...

Managing resources is a fundamental part of running a marketing or creative agency. This process can be divided into three main areas: resourcing for current work, reporting that covers both current and upcoming projects, and rightsizing your staff...