While the Super Bowl is known for football, it’s also famous for fantastic advertising and marketing campaigns, and for a good reason. Businesses aim to grab consumers’ attention and wallets on Super Bowl day, which is historically one of the most-watched TV nights in the USA – the 2015 game brought in an estimated 114.4 million viewers.
In this blog, we’re breaking down the top ten Super Bowl marketing campaigns and advertisements. Check them out:
- Pepsi – “More Than Okay (2019):
About: Pepsi’s “More Than Okay” ad featured Cardi B playing on the common occurrence when someone orders a Coca-Cola and the waiter says “Is Pepsi Okay?” by turning it into an expression of excitement.
What Made it Great: The success of the campaign came from the combination of Cardi B’s star power, the catchy jingle, and the overall fun and energetic vibe.
2. NFL’s “Super Bowl Babies Choir”(2016):
About: The NFL’s “Super Bowl Babies Choir” featured people born nine months after their hometown team won the Super Bowl, singing a fun version of “Kiss from a Rose” with Seal.
What Made it Great: The campaign succeeded because it had a special and heartwarming story that mixed nostalgia, team spirit, and humor.
3. Tide’s “It’s a Tide Ad” (2018):
About: This innovative and funny campaign poked fun at traditional advertising by presenting popular commercials as a Tide ad.
What Made it Great: By subverting expectations and incorporating humor, Tide successfully captured viewers’ attention and created a memorable and viral campaign.
4. RadioShack – “In With The New” (2014):
About: RadioShack’s self-aware and humorous ad acknowledged its outdated brand image by featuring iconic pop culture characters from the ’80s raiding its stores to reclaim their technology.
What Made it Great: RadioShack’s campaign succeeded because it cleverly used nostalgia, humor, and the brand’s ability to make fun of itself. This sparked conversations about RadioShack’s rebranding efforts.
5. Doritos’ “Crash the Super Bowl” Campaign (Various Years):
About: Doritos’ user-generated content (UGC) campaign asked fans to create their own Doritos commercials, resulting in quirky, funny, and often unpredictable ads.
What Made it Great: The success of this campaign came from its ability to engage with its customers, turning consumers into content creators and generating widespread attention.
6. Amazon – “Alexa Loses Her Voice” (2018):
About: The “Like a Girl” campaign challenged stereotypes by redefining what it means to do things “like a girl.”
What Made it Great: The success of the campaign came from the combination of Cardi B’s star power, the catchy jingle, and the overall fun and energetic vibe.
7. Google – “Loretta” (2020):
About: Google’s emotional “Loretta” ad highlighted the capabilities of its voice-assistant technology by telling the story of an elderly man remembering details about his late wife, Loretta.
What Made it Great: “Loretta’s” success was attributed to its touching narrative, highlighting the human side of technology and creating an emotional connection with viewers.
8. Always – “Like a Girl”(2015):
About: The”Like a Girl” campaign challenged stereotypes by redefining what it means to do things “like a girl” – a phrase that has been known as an insult.
What Made it Great: The success of the campaign came from its empowering message, shedding light on gender stereotypes and encouraging positive change in perceptions.
9. Budweiser – “Puppy Love” (2014):
About: This adorable ad featured the bond between a tiny puppy and a massive Clydesdale horse, which struck an emotional chord with viewers.
What Made it Great: Its success came from its storytelling and emotional appeal, and it became one of the most memorable Super Bowl commercials in recent years.
10. Snickers – “You’re Not You When You’re Hungry” series (2010-present):
About: This ongoing Snickers campaign features celebrities and characters experiencing a humorous transformation when hungry and has consistently delivered entertaining and memorable ads.
What Made it Great: Snickers started with Betty White in 2010 and has found continued success with the campaign since.
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