Valentine’s Day is approaching, and with it comes candy, cards, and tons of marketing campaigns. In recent years, the emergence of Galentine’s Day and Single’s Day has introduced new themes to the Valentine’s Day marketing landscape, with companies increasingly incorporating campaigns around friendship and being single.
Whether you’re on the lookout for innovative ideas or want to revisit some marketing gems, this blog spotlights some standout Valentine’s Day, Galentine’s Day, and Single’s Day campaigns. Let’s embrace love, independence, and the bonds of friendship.
Check out these love-centric campaigns:
Panera’s ad, which promotes their new flatbreads, features Corey and Topanga from Boy Meets World. Coincidentally, both of them were seen picking up their orders of the same flatbread at Panera at the same time. The ad is funny and nostalgic, resonating with many who grew up watching the show.
2. 1-800 Flowers: Galentine’s Day
1-800 Flowers tugged at the heartstrings with an ad featuring two close friends, who shared their friendship story along with their admiration and appreciation for each other. It was a simple, well-done, emotional ad that resonated with female audiences.
3. Vital Farms: The Perfect Start to Forever
While certainly not the most common commodity associated with Valentine’s Day, this Vital Farms advertisement found success due to its humor and timeliness in touting their eggs. When the ad was released, egg prices were soaring, making them seem more ‘premium’ than ever.
4. Hidden Valley: Customized Rach Bottles
It’s no secret that Americans love ranch dressing, and Hidden Valley is a top brand for many. Hidden Valley launched a fun marketing campaign around Valentine’s Day that allowed consumers to customize a ranch dressing bottle with the name of their sweetie or bestie—a funny and useful Valentine’s and Galentine’s Day gift!
5. Ryanair: Escape The Nonsense
Ryanair, a European budget airline launched this funny Anti-Valentines Day ad which shows a young man frustrated with many aspects of his single life – and then touted their “single fares” for the holiday, encouraging singles to “escape the nonsense”
